When disaster strikes, repair needs are quick to follow. Positioning yourself as the right roofing company to get the restoration job done will ultimately lead to long-term success for your business.
Restoration roofing work is often lucrative and consistent, with both short- and long-term benefits for your company.
In the short term, these jobs provide guaranteed and straightforward work.
In the long term, you have the chance to get on the list of recommended insurance restoration contractors for future jobs.
In these situations, everyone wins. The insurance company works with a reliable insurance restoration contractor, the homeowner gets a quality fix, and you get more restoration jobs.
So, how do you start getting restoration roofing leads from insurance companies?
Landing these jobs isn’t always that simple—you’re usually not the only one looking to win more jobs from insurance companies.
Here’s how to get roofing leads from insurance companies:
- Be reliable and organized
- Build your network
- Provide stellar customer service
- Understand the insurance process
Let’s dig into those four steps to help you bring in more roofing restoration leads.
Be Reliable and Organized
Having a reliable and professional roofing business is how you get roofing leads from insurance companies.
No one wants to deal with someone who is unorganized, slow, or difficult. If your company isn’t streamlined and running well, you can lose a lot of business to competitors.
Here are a few tips to make sure you stay on top of your game.
Automate Processes
Refusing to automate work can make your business clunky and slow, which will ultimately make you lose jobs. Look into what processes you can automate and take the time to implement them.
Stay Organized
When things don’t run smoothly internally, your customers can tell. Disorganization is stressful, unproductive, and ineffective. Take time to build up good processes that will serve you rather than get in your way.
Follow up with Leads Quickly
Nobody likes waiting, especially not in roofing restoration situations. Homeowners urgently need repairs, and insurance companies are busy. Don’t be a roadblock; be quick and efficient.
Invest in Roofing Software
Onboarding an excellent roofing software tool can help you achieve all the above bullet points! Stay proactive and get the right tech for your business.
Build Your Network
If you want to know how to become a preferred contractor for insurance companies, take some time to build your network. Here are some creative ways you can get in with local insurance adjusters to increase your odds of getting roofing leads from insurance companies:
- Attend local insurance events.
- Join an insurance association.
- Look for advertising opportunities with insurance publications.
- Reach out to local insurance companies and offer to come in and give a presentation to their team about restoration.
- Host a networking event and invite local insurance adjusters.
One of the most important networking tips to remember is this: highlight what’s in it for them.
Focus on why this relationship is beneficial for the insurance adjuster. A reliable list of roofing restoration companies makes life easier for them. When homeowners need a recommendation, they have a quick reference ready to go.
To tap into more networking tips, check out our blog post on the art of networking for roofers.
Provide Stellar Customer Service
It’s crucial for you to provide stellar customer service to both insurance adjusters and the homeowner. Remember, it only takes one bad experience for an insurance adjuster to recommend a different roofing company for future jobs.
When you’re on the job, represent your company well—these aren’t one-off contracts. These jobs will set you up for years to come if you can secure a spot on an insurance adjuster’s shortlist of roofing restoration companies.
Understand the Insurance Process
Finally, it’s a good idea to educate yourself on how the insurance system works. Claims can be confusing. While you don’t need to be an expert, you should be able to speak broadly about insurance and answer basic questions from homeowners.
While this may vary from company to company, in general, each insurance company has:
- A manager to oversee the claims process
- An adjuster who appraises damages
- A clerk who handles the paperwork
Knowing how the insurance claims process works makes you uniquely positioned to guide the homeowner through it. You can even help homeowners file claims if they haven’t done so already.
It’s also a good idea to understand how roofing companies work with insurance companies.
Earn Roofing Leads from Insurance Companies
Ultimately, mastering the art of getting restoration roofing leads from insurance companies requires a strategic approach and a commitment to excellence.
By following these steps and refining your approach, you can establish yourself as a go-to roofing restoration expert and increase your chances of earning more roofing leads from insurance companies.
