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Research has shown that consumers need to interact with brands at least seven times before making a purchase decision. So, how do you supplement your marketing efforts?
For example, door-to-door roofing sales is a great marketing strategy, but it shouldn’t be your only lead generation tool.
The truth is, there are several strategies roofers can use to generate leads. In this blog post, we’ll focus on roofing postcards. Let’s discuss what roofers need to know to successfully send out roofing mailers.
What Are Roofing Postcards?
So, what exactly are roofing postcards? No, they’re not postcards you send out to customers from your vacation in Cancun. Roofing postcards are a marketing tool roofers can use to generate leads for their company.
Roofing postcards are mailers with your roofing company’s information you can send to homeowners.
What to Include In Your Roofing Postcard
The content of your roofing postcards doesn’t have to stay the same for every single neighborhood.
You can tailor your roofing postcards to different areas. For example, you can include storm damage information in postcards targeting areas that experienced a weather event.
If you’re targeting older homes, you can include signs of roof wear and tear in the postcard and explain how your company can fix it. No matter the theme for the postcard, it’s critical to include photos.
Roofing postcards shouldn’t be text-heavy. They should be visually interesting and include photos of your roofing work.
It’s also important to highlight why customers should contact your business. To encourage more callbacks, include a special promotion, coupon, or deal on roofing postcards.
You should always include your business’s name and contact information on your roofing postcard.
How to Get Addresses for Direct Mail
Roofing postcards are a type of direct mail advertising where companies send mail to prospects. Direct mail can include roofing postcards, brochures, flyers, letters, or catalogs.
Once you decide to try out a direct mail strategy, it’s important to choose your recipients carefully. Rather than generating a huge list of random addresses, be intentional about who’s on your mailing list.
If you send mailers to individuals who don’t need roof work, you’re wasting time and resources on people who are unlikely to become customers.
Just as you’d go to neighborhoods for door-to-door sales, you should do the same for mailers. Head over to a neighborhood and take a look at the roofs—if you see any in need of repair, jot down that address.
How to Address Roofing Postcards to Homeowners
OK, you now have addresses for your roofing postcards. But how do you address them? There are online tools that can help you find homeowner names:
- PropertyRadar (paid tool)
- SPOTIO (paid tool)
- County parcel search (free tool)
Ideally, the roofing mailers should be personalized. However, if you’re unable to find the homeowner’s name, you can simply address the roofing postcard as “Current homeowner.”
If your roofing business has a physical location, use that for the return address. If you don’t have a business address, use your home address.
Examples of Roofing Postcards
It’s important to be thoughtful about the content of your roofing postcards. First, answer the why. Why are you sending out these roofing mailers?
Was there a recent storm in the area, and you want to let this neighborhood know you can repair storm damage? Or perhaps you simply want to introduce your company to this neighborhood and let them know what you specialize in.
Here are a few examples to help you get an idea of what you want your roofing postcard to look like.
Roofing Mailer Templates
You don’t have to be a professional graphic designer to send out roofing postcards. There are several online tools that offer roofing postcard templates.
Here are a few roofing mailer templates you can use to create your mailers:
Elevate Your Marketing with Roofing Postcards
Roofing postcards are an effective way to promote your brand and attract new customers. With roofing postcards, you can target specific neighborhoods and find homeowners who need roof repair.
Marketing should be constant at your roofing business. But you don’t have to do it alone. Partner with experts who specialize in roofing marketing, like Roofer Marketers.
You should also invest in SEO and PPC advertising in addition to a direct mail marketing strategy.
Diversifying your marketing strategy is essential for sustained growth and success. Integrating additional marketing methods into your strategy can broaden your reach and strengthen your brand presence.
Schedule a call with Roofer Marketers today and learn how to boost your marketing efforts.
