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It’s standard practice for homeowners to seek several roofing estimates from multiple contractors. So, how do you make your free roofing estimate stand out from the others? One way to rise above your competitors is to offer a seamless user experience for prospects.
When a potential customer searches for roofers in their area, you want your business to show up in search results. One way to boost your chances is to build a Free Roofing Estimate page on your website instead of relying solely on your homepage.
A Free Estimate page can help you get more roofing leads and hopefully close more sales. In this blog post, we’ll cover what you need to know about making a stellar Free Roofing Estimate page for your roofing website.
Let’s get started.
What Is a Free Roofing Estimate Page?
Your roofing website should have several pages designed to educate customers about your mission, get leads, and close deals. One webpage that helps attract leads is a Free Roofing Estimate page. This page is dedicated to offering free roofing estimates to potential customers.
Elements to Include in Your Free Roofing Estimate Page
Your Free Roofing Estimate page should offer a self-service way for customers to start the quote process. On this webpage, sections should help people find more information on your company/services and answer their high-level roofing questions.
As you build your Free Roofing Estimate page, here are a few helpful sections to include:
- FAQ
- Multi-step contact form
- Company contact information
- Common roof repair needs
- Details about how roof estimates work
How to Build a Great Contact Form for Your Free Roofing Estimate
On your estimate webpage, we recommend including a simple button that takes users to a blank page with a multi-step contact form.
When it comes to online forms, there’s very little room for error. Research has found that 67% of users will abandon forms if they encounter any issues on the page. Users may see a long form and close out the tab before you even get their contact information.
Instead of displaying the entire form on a single page, use a multi-step contact form to display one question at a time. Start by getting more information about the job and use drop-down menus to make it easier for prospects to fill out.
As people fill out your form, they’re more invested in finishing it because of the progress they’ve already made. This psychological phenomenon is called the endowed progress effect, and you can use it to your advantage as you build Free Roofing Estimate pages.
Even though we’re using psychology to our advantage, don’t go crazy! Keep your forms short, about 4–5 questions maximum.
Keywords for Your Free Roofing Estimate Page
Optimizing all your roofing website pages for SEO is always a good idea. The higher your pages rank in search results, the more likely you are to find more prospective customers. Think about what types of keywords you want this page to rank for.
In this case, you likely want homeowners looking for roof help in your regional area. That’s where local SEO comes in handy. Here are a few example keywords to help you get started:
- Free roofing estimate
- Free roofing estimate near me
- Free roofing estimate [your city/state]
- Roofing company [your city/state]
- Roofing quotes near me
- New roof [your city/state]
If location services are on, Google takes users’ locations into account in their searches.
If someone simply searches “Free roofing estimates,” Google will automatically populate businesses near the user’s location, so be sure to include that phrase on your page.
Marketing Your Roofing Business
In a competitive industry like roofing, standing out is crucial. A Free Roofing Estimate page on your website not only brings value to prospects but also helps you bring in more leads. A well-designed Free Roofing Estimate webpage should prioritize user experience and engage visitors.
Not sure what else to have on your roofing website? Check out our blog posts about how to make your About Us page and how to showcase before and after photos on your site.
Building the perfect roofing website doesn’t happen overnight. Plus, you don’t have to do it alone. The Roofer Marketers team helps roofers win in the marketing game. We’re here to help roofers with their websites, SEO, PPC, and more.
